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CAMPAIGN FOR DOCTORS ABOUT NEXIUM
A drug for Gastroesophageal Reflux Disease (GERD), Nexium is known for its long-term treatment capabilities. We highlighted this feature with a booklet that features a "long vehicle dog" road sign. The sign was so long that it couldn’t fit on the cover of the booklet, so a Post-it extension was added! The cover also includes a die-cut design, and the phrase “long-term” is spelled out with several “o”s (as in looooong) to emphasize the extended duration of the treatment.
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